Who we are

Our Aspiration

We are the innovation agency for the digital age and the most powerful agency set-up in Europe.

Our Recipe for Success

Both domestically and internationally, we rely on our tried-and-tested partner principle. We use it to create the best and most successful solution for a particular local market for each individual client.

Our Philosophy

Man is the measure of all things. Whether it’s an employee, client or target audience: we produce successful work for our clients when we inspire and motivate people. We always make communication by people, for people.

Our Core Services

Our business is consultancy. We provide direction in a media market that is becoming increasingly complex. Our role is to create added value for our clients by offering holistic advice.

About us


Mediaplus Middle East is the largest independent and partner-managed media agency in MENA.

Mediaplus is the innovation agency for the digital age.

This means that Mediaplus is more than just media: we combine media plus digital plus data plus content. The “plus principle” demonstrates the forward-looking potential of our agency group and generates greater impact for our customers.

To this end, we link traditional and digital media planning with brand-specific target group models and media strategies, performance marketing, social and search marketing, and programmatic advertising. We have over 30 data experts who create data and profile-based media campaigns. Increasing automation, use of the latest data-driven technologies like targeting, programmatic or artificial intelligence and smart negotiating strategies make our campaigns efficient and help to increase our clients’ ROI. This is only possible thanks to our integrated working practices: highly agile expert hubs gather around tables in the House of Communication to use their specific expertise to find the perfect solution to client challenges.

However, our greatest advantage is our employees who put their commitment, their expertise, their creativity and passion to use for our clients and campaigns every day and make our success possible.

Around 65 employees are currently working on behalf of clients like BMW, Bridgestone, REDTAG, DeLoungi, Abott, Arada, Bayut, and every year they realise our aspiration to be an innovative agency. Since 1999, Mediaplus International has been confidently defending its leading position as the most successful agency in the history of the German Media Awards, Germany’s most important media award, and has enjoyed top ranking among the national RECMA rankings for the last several years in a row. Mediaplus was also named “Agency of the Year” at the Global Media Awards and was the only German agency to make the Top 10 in the international Gunn Report.


Management Mission Strategy

Leadership model

We are making Mediaplus the most desirable employer among media agencies. The identification and motivation of our employees are what make us stand out from the rest. Our employees are the source of our success and to a large extent determine our actions.


Innovation is an essential driver of our success and sets us apart in the agency market. That’s why we demand and encourage the development of new ideas and solutions. We achieve this by supporting freedom of thought and maintaining a culture of open discussion that allows new concepts to flourish.


As an independent, partner-managed agency, we want employees who think in an entrepreneurial way.  We foster an awareness of the influence of every individual on the success of the company.  This is reflected in our individual agreements on objectives (CICC). Furthermore, we also provide transparency regarding company success and participation opportunities for additional services.


Passion is what drives us. We strive for excellence every day anew and have the ambition to continually improve. We act based on conviction and foster courage, curiosity and enthusiasm in our employees. We are not satisfied with the first solutions that come along and are happy to go the extra mile.


We lead our employees with a sense of appreciation and respect their individuality. Our employees are important to us as people. We focus on their strengths. We dedicate time to them and recognise their performance.

Clearly and directly

Clear and reliable communication is the basis for respectful action on all levels. We keep our word. We don’t talk about each other, we talk with each other.


Transparent and consistent decisions provide the necessary orientation for targeted and efficient work. We communicate our decisions in a comprehensible way and see them through.

Exemplary function

The example we set catches on and influences the behaviour of our employees, moulding the culture of Mediaplus. We act with integrity and uphold our own code of conduct.


Azhar Siddiqui

Managing Partner

Mediaplus Middle East

General Manager

Charbel Jreijiri

General Manager

Mediaplus Middle East