Media Research and Media Insights

With our TV forecasts and marketing and media analyses, we take a thorough look at our clients’ media strategies – and those of their competitors. This ensures that we are well equipped to embrace future strategic developments. A forecasting team analyses the online and offline channels based on market media studies for the relevant sector.

Based on the AGOF data in our own analysis tools and using a proprietary smart forecasting algorithm, we analyse the reach to target audiences. We maximise net reach and guarantee increased efficiency through our multimedia planning and moving image approach. To guarantee measurability and comparability in the market, we are actively involved in committee work relating to all types of media.